The Pink Zone – Jaipur’s Walled City
The area that was painted pink lies within the old walled city — a meticulously planned area designed by architect Vidyadhar Bhattacharya in 1727 under the reign of Sawai Jai Singh II. The design followed the principles of Vastu Shastra, India’s traditional system of architecture.
There are seven main gates to the walled city — including Ajmeri Gate, Sanganeri Gate, and Chandpole Gate — all of which feature traditional Rajput-style carvings and, of course, the pink coloring.
Inside this area, landmarks like the Hawa Mahal, City Palace, Jantar Mantar, and Albert Hall Museum continue to reflect the signature pink theme.
Many cities around the world struggle to preserve their historical aesthetic amid modern development. Jaipur, however, has managed to maintain its visual identity thanks to strict municipal regulations.
The Jaipur Municipal Corporation enforces guidelines that require buildings within the historic city walls to maintain the pink color. While the exact shade may vary slightly, the effort ensures that the essence of the Pink City remains intact, despite rapid urban growth around it.
Every few years, especially before major events or festivals, the city undergoes a fresh coat of paint to maintain its beauty and uniformity. This includes repainting public buildings, walls, and even shops in the traditional pink color — giving Jaipur an ever-fresh and welcoming look.
More Than a Color: Symbol of Heritage and Unity
Over time, the pink color of Jaipur has come to symbolize more than just hospitality. It’s a mark of heritage preservation, city pride, and cultural unity. The residents of Jaipur identify deeply with the color — and many even refer to the old city as a living museum.
This identity has also become central to Jaipur’s tourism industry. Postcards, merchandise, and even international campaigns promoting the city often focus on the "Pink City" theme. It’s a powerful example of how a single visual element can capture the imagination of the world.