Why Jaipur is Called the Pink City – The Story Behind the Hue

HISTORY

5/15/20254 min read

brown wooden door on gray concrete building
brown wooden door on gray concrete building
brown concrete building during daytime
brown concrete building during daytime
orange wall paint building near on mountain and body of water photo
orange wall paint building near on mountain and body of water photo

Introduction

India is known for its colorful cities, but none stand out quite like Jaipur, Rajasthan’s capital, affectionately called the Pink City. The name itself evokes images of regal architecture, bustling bazaars, and streets awash in shades of blush and rose. But have you ever paused to ask, "Why is Jaipur pink?" The story goes far beyond aesthetics. It’s a tale of royal hospitality, tradition, and urban planning that continues to shape the city’s identity even today.

A Glimpse into History

To understand why Jaipur earned its title, we need to go back to the late 19th century. In 1876, the Prince of Wales, who would later become King Edward VII, planned a visit to India. Maharaja Sawai Ram Singh II, the then ruler of Jaipur, wanted to extend the grandest welcome possible to the royal guest.
In Indian culture, the color pink is associated with hospitality and warmth. So, in an unprecedented move, the Maharaja ordered the entire city — especially the walled area — to be painted in a soft terracotta pink to honor the British prince.
The gesture was widely praised, and the color scheme became so iconic that it was later passed into law. Even today, buildings in the old city are required by local ordinance to maintain the pink hue — preserving a legacy over 140 years old.

Not Just Paint — It's Architectural Identity

It’s important to understand that the pink of Jaipur isn't just about paint. Much of the city’s original architecture was built using a locally sourced pink sandstone. This gave the city a natural pinkish hue, even before it was deliberately painted. The Prince's visit only enhanced what was already there and gave it a purposeful symbolism.
Today, the pink facades, domes, latticed windows (jharokhas), and arches are not just beautiful; they define the architectural identity of Jaipur. The city’s pink color sets it apart from any other Indian city and is a key part of what draws millions of tourists each year.

The Pink Zone – Jaipur’s Walled City

The area that was painted pink lies within the old walled city — a meticulously planned area designed by architect Vidyadhar Bhattacharya in 1727 under the reign of Sawai Jai Singh II. The design followed the principles of Vastu Shastra, India’s traditional system of architecture.
There are seven main gates to the walled city — including Ajmeri Gate, Sanganeri Gate, and Chandpole Gate — all of which feature traditional Rajput-style carvings and, of course, the pink coloring.
Inside this area, landmarks like the Hawa Mahal, City Palace, Jantar Mantar, and Albert Hall Museum continue to reflect the signature pink theme.

A Color Enforced by Law

Many cities around the world struggle to preserve their historical aesthetic amid modern development. Jaipur, however, has managed to maintain its visual identity thanks to strict municipal regulations.
The Jaipur Municipal Corporation enforces guidelines that require buildings within the historic city walls to maintain the pink color. While the exact shade may vary slightly, the effort ensures that the essence of the Pink City remains intact, despite rapid urban growth around it.
Every few years, especially before major events or festivals, the city undergoes a fresh coat of paint to maintain its beauty and uniformity. This includes repainting public buildings, walls, and even shops in the traditional pink color — giving Jaipur an ever-fresh and welcoming look.

More Than a Color: Symbol of Heritage and Unity

Over time, the pink color of Jaipur has come to symbolize more than just hospitality. It’s a mark of heritage preservation, city pride, and cultural unity. The residents of Jaipur identify deeply with the color — and many even refer to the old city as a living museum.
This identity has also become central to Jaipur’s tourism industry. Postcards, merchandise, and even international campaigns promoting the city often focus on the "Pink City" theme. It’s a powerful example of how a single visual element can capture the imagination of the world.

Jaipur Today: A Smart City with a Pink Heart

Jaipur is now part of India’s Smart City Mission, aimed at enhancing urban infrastructure with technology and sustainability. Yet even as the city advances with metro rail, smart lighting, and digital services, the pink charm of the old city remains protected and celebrated.
Visitors experience a contrast between the old and new — walking from high-tech shopping malls to centuries-old pink buildings within minutes. This coexistence of heritage and progress is what makes Jaipur truly unique.

Final Thoughts

Jaipur’s title of the "Pink City" is more than a nickname — it's a cultural identity rooted in history, hospitality, and heritage. Whether you're walking through the winding lanes of the old city or admiring the grand architecture of Hawa Mahal, the pink color evokes a feeling of warmth, tradition, and timeless beauty.
So next time you visit Jaipur, look beyond the color. See the legacy, the pride, and the royal thought behind it. The Pink City doesn’t just wear its heart on its sleeve — it paints it on every wall.